Strategies for Optimized Vending Placement

You’ve decided to add a vending machine to your space. Now what? The next step will be choosing where you will place your vending machine. Placement is a key step to ensure that your vending machine reaches your target audience.

An important factor to consider for the placement of your vending machine is the level of foot traffic the location receives. Evaluate traffic levels in prospective locations and eliminate the options with lower foot traffic. In addition to foot traffic, it is also critical to examine the convenience of a location. Locations with high foot traffic are often also convenient locations. Examples include areas near entryways, lobbies, restrooms and elevators. These are areas that almost everyone will pass through during the day, making it a convenient place to stop and purchase food and beverages.

After narrowing down potential locations, access the amount of space each possesses. Although a location might have both high traffic and be convenient, there must be an adequate amount of space for the vending machine itself and for customers to comfortably operate it. If there is not enough space, customers might avoid the vending machine and choose another meal or snack option. Additionally, it is a good idea to double check that prospective locations have access to power outlets.

Once you choose an area to place your vending machine, consider the visibility and accessibility of its placement, making sure it is easily seen and accessible. Even if your vending placement meets the other prerequisites, if it is concealed or hidden, customers might miss it altogether.

When placed with careful thought and consideration, vending machines can become a convenient and helpful tool for customers. Contact Refresh Sips & Eats today to learn more about our vending options.